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Privacy Policy

Wine Taxi Privacy Policy

Effective date: 11 August 2026

1. Introduction

[REGISTERED LEGAL ENTITY NAME], trading as Wine Taxi (“Wine Taxi”, “we”, “us” or “our”), respects your privacy and is committed to processing personal information responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you:

  • Visit our website;

  • Contact us;

  • Request information;

  • Make or manage a booking;

  • Participate in a Wine Taxi trip;

  • Communicate with us through email, telephone, social media or WhatsApp; or

  • Subscribe to marketing communications.

This policy should be read together with our Terms and Conditions.

2. Responsible party

For purposes of the Protection of Personal Information Act, 2013 (“POPIA”), the responsible party is:

Legal owner or entity: [REGISTERED LEGAL ENTITY NAME]
Trading name: Wine Taxi
Physical address: 67 Shackelton Crescent, Avion Villas, Kraaifontein
Email address: Wine.taxicapewinelands@gmail.com
Telephone or WhatsApp: 071 350 5200

Information Officer: Jamie Williams
Information Officer email: Wine.taxicapewinelands@gmail.com

3. Personal information we may collect

Depending on how you interact with us, we may collect:

Contact and identity information

  • Full name

  • Email address

  • Mobile or WhatsApp number

  • Identity or age-confirmation information where reasonably required

  • Names of guests included in a booking

We will not normally keep a copy of an identity document unless there is a specific lawful reason to do so.

Booking information

  • Tour date and selected trip

  • Number of guests

  • Pickup point

  • Booking preferences

  • Special requests

  • Booking history

  • Cancellations, changes and refund information

  • Communications relating to the booking

Payment information

Where payment is required, we may collect:

  • Payment status

  • Amount paid

  • Transaction reference

  • Refund information

  • Limited billing information

Where payments are processed by a bank or third-party payment provider, that provider may collect and process card or banking details directly. Wine Taxi does not intend to store complete payment-card information.

Website and technical information

When you use our website, we may automatically collect:

  • Internet Protocol address

  • Browser and device information

  • Pages viewed

  • Date and time of visits

  • Referring website

  • Website interaction and performance information

  • Cookie identifiers

Marketing preferences

We may record whether you:

  • Agreed to receive marketing;

  • Chose email, SMS or WhatsApp communication; or

  • Unsubscribed or objected to marketing.

Photographs and videos

We may collect photographs or videos taken during a trip where:

  • You have provided permission;

  • You are not reasonably identifiable;

  • The content is required for safety, security or incident management; or

  • Another lawful reason applies.

Identifiable photographs will not automatically be used for marketing merely because you participated in a Wine Taxi trip.

4. How we collect information

We may collect information:

  • Directly from you;

  • From the person making a booking on your behalf;

  • Through our website or booking forms;

  • Through email, telephone, WhatsApp or social media;

  • From payment providers;

  • From cookies and website analytics;

  • From wine farms where required to manage a reservation or incident; or

  • From publicly available sources where lawful and relevant.

Where someone makes a booking for a group, that person must have permission to provide the other guests’ necessary information.

5. Why we use personal information

We may process personal information to:

  • Respond to questions and booking enquiries;

  • Create, confirm and manage bookings;

  • Communicate pickup times, itinerary changes and safety information;

  • Arrange wine farm reservations;

  • Process payments and refunds;

  • Provide transport and hosting services;

  • Verify age where reasonably necessary;

  • Respond to emergencies or incidents;

  • Maintain booking, accounting and tax records;

  • Prevent fraud, misuse and unlawful conduct;

  • Protect our guests, driver, host, vehicle and business;

  • Resolve complaints and legal disputes;

  • Improve our website and services;

  • Send marketing where permitted; and

  • Comply with legal and regulatory obligations.

6. Grounds for processing

Depending on the circumstances, we process personal information because:

  • It is necessary to provide the service or manage your booking;

  • You have given consent;

  • We are required or authorised to do so by law;

  • Processing is necessary to protect your or another person’s legitimate interests;

  • Processing is necessary for our legitimate business interests, provided your rights are appropriately protected; or

  • Processing is necessary for legal claims, safety or emergency purposes.

You may withdraw consent where processing is based on consent. Withdrawing consent does not make earlier lawful processing invalid.

7. Information that is required

Certain information, such as your name, contact number, booking date and pickup information, may be required to manage a booking.

Where required information is not provided, we may be unable to:

  • Confirm the booking;

  • Contact you about the trip;

  • Arrange the correct pickup;

  • Process a payment or refund; or

  • Provide the requested service safely.

Information requested for marketing is optional.

8. Sharing personal information

We may share relevant information with:

  • The Wine Taxi driver or host;

  • Wine farms included in the itinerary;

  • Payment processors and banks;

  • Website hosting, booking, email and technology providers;

  • Accountants, auditors and professional advisers;

  • Insurers;

  • Emergency services;

  • Law-enforcement or regulatory authorities;

  • Service providers assisting with customer communication; and

  • A purchaser or successor if the business is sold, reorganised or transferred.

Only information reasonably necessary for the relevant purpose will be shared.

We do not sell personal information.

Service providers are expected to process personal information only for authorised purposes and to apply appropriate security measures.

9. Wine farms and third-party websites

Wine farms and other third parties may collect personal information directly from you when you make purchases, join mailing lists, connect to Wi-Fi or use their websites.

Their processing is governed by their own privacy policies. Wine Taxi is not responsible for a third party’s independent privacy practices.

Our website may contain links to external websites. This Privacy Policy does not apply to those external websites.

10. International processing

Some website, email, analytics, cloud-storage or payment providers may process information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the recipient is subject to appropriate data-protection requirements, contractual safeguards or another lawful transfer mechanism.

11. Retention

We keep personal information only for as long as reasonably necessary to:

  • Complete the purpose for which it was collected;

  • Manage the booking or customer relationship;

  • Meet accounting, tax, insurance or legal obligations;

  • Resolve disputes;

  • Establish, exercise or defend legal claims; or

  • Maintain records required for safety or fraud prevention.

When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it.

Different categories of information may be retained for different periods.

12. Security

We use reasonable technical and organisational safeguards to protect personal information against:

  • Loss;

  • Unauthorised access;

  • Unlawful use;

  • Accidental disclosure;

  • Alteration; and

  • Destruction.

These measures may include access controls, passwords, secure hosting, backups, software updates and limiting information to people who reasonably require it.

No internet transmission or electronic storage system can be guaranteed to be completely secure. Guests should also protect their devices, passwords and communications.

Where a security compromise affects personal information, Wine Taxi will take the steps required by applicable law.

13. Cookies and analytics

Our website may use cookies and similar technologies to:

  • Make the website function properly;

  • Remember preferences;

  • Understand how visitors use the website;

  • Measure website performance;

  • Improve content and functionality; and

  • Support marketing, where permitted.

Where required, visitors will be given an opportunity to manage non-essential cookies.

Cookies can also be controlled through browser settings, although disabling certain cookies may affect website functionality.

The website’s cookie notice should identify the specific analytics, advertising and third-party tools used on the website.

14. Direct marketing

Wine Taxi may send marketing by email, SMS, telephone or WhatsApp where:

  • You have provided the required consent;

  • You are an existing customer and the communication is permitted by law; or

  • Another lawful basis applies.

Every electronic marketing message will provide a reasonable way to unsubscribe or object.

You may opt out at any time by:

Service messages relating to an existing booking are not marketing and may still be sent where necessary to provide the service.

15. Photographs and marketing content

Where Wine Taxi wishes to use an identifiable guest’s photograph, testimonial or video for advertising, we will request appropriate permission.

Consent to marketing photography should be optional and separate from acceptance of the booking Terms and Conditions.

You may withdraw permission for future use by contacting us. Withdrawal may not affect materials that were lawfully printed, published or distributed before the request was received.

16. Information about children

Wine Taxi does not knowingly collect personal information from children for wine-tasting bookings without appropriate involvement or permission from a parent or legal guardian.

Where a guest under 18 is permitted to participate, the booking must be managed by a responsible adult.

Children may not purchase or consume alcohol.

17. Your privacy rights

Subject to applicable law and appropriate proof of identity, you may ask us to:

  • Confirm whether we hold personal information about you;

  • Provide access to your personal information;

  • Correct inaccurate, outdated, incomplete or misleading information;

  • Delete or destroy information that we are no longer authorised to retain;

  • Object to certain processing;

  • Restrict certain processing;

  • Withdraw consent where consent is the basis for processing; or

  • Stop sending direct marketing.

Requests may be sent to:

Information Officer: Jamie Williams
Email: Wine.taxicapewinelands@gmail.com
Telephone: 071 350 5200

We may need to verify your identity before responding.

Some requests may be limited where information must be retained by law, is required for legal claims or includes information about another person.

18. Complaints

Please contact Wine Taxi first if you have a question or complaint about how your information has been handled.

You also have the right to lodge a complaint with the Information Regulator of South Africa.

Information Regulator contact details:

Email: POPIAComplaints@inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
Telephone: 010 023 5200
Toll-free: 0800 017 160
Physical address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191

19. Changes to this policy

We may update this Privacy Policy when our services, technology or legal obligations change.

The current version will be displayed on our website with its effective date.

Material changes may also be communicated through email, the website or another appropriate channel.

20. Contact us

Legal owner or entity: Wine Taxi
Trading name: Wine Taxi
Physical address: 67 Shackelton Crescent, Avion Villas, Kraaifontein
Email: Wine.taxicapewinelands@gmail.com
Telephone or WhatsApp: 071 350 5200
Website: [INSERT WEBSITE ADDRESS]
Information Officer: Jamie Williams